LOL just dug up my first homepage ever from 1998 on archive.org
Just wanted to share a huge 2 part guide that we’ve written on Tumblr Marketing, SEO, and development anyone that is interested:
Via the front page of reddit today.
Today we had a customer call us that wanted to join our roster. They fell off the SERPs and wanted to leave the agency they were contractually obligated to, and start with us. While we normally would have been happy to accept them with open arms, we were forced to decline. We knew this potential client had not had enough. They still wanted a way around. They were talking about 301ing this and buying new domains etc. They wanted a loophole. Our 2 hour education session with them still did not click with them, so we had no choice but to go in another direction.
In a world of Panda, Penguin, Scrapebox and “20 PR5 guest post links for $19.99,” its no wonder why so many people go to the dark side.
As an SEO agency - it’s really hard to set ourselves apart from the competition. The one thing we make clear to all of our clients is that we follow the guidelines of all of the search engines, and strive to build their website on a foundation of rock, not sand.
I’ve been SEOing for over 10 years, and our agency has been here for 3 years. We’ve seen dozens of sites fall off the SERPs and never come back. We’ve seen companies with 6 figure monthly revenues plunge to nothing for a few bad links.
If you want to make it in the SEO game, you need to play by the rules. If you are doing black hat and you don’t suffer today, your day will come. Treat every site like you have no choice but to keep it alive and healthy in the SERPs for 20 years. Follow the Google Webmaster Tools like it is your holy scripture. We have 1 piece of printed literature posted in our office, and that is GWT guidelines. We’ve made some mistakes in the past, but we always learn from them and strive to do better work at all costs.