We were pleasantly surprised a few days ago when we logged into Gmail and found a nice “unsubscribe” option at the top of the page.
Now this won’t work with all emails, from what I see it has to have an unsubscribe link somewhere within the email.
Hitting the unsubscribe button won’t automatically unsubscribe you from the list, but it will take you to the page that will either directly unsubscribe you or give you settings to unsubscribe.
In this case it was a LinkedIn email so it took me to the LinkedIn email settings.
Basically what it looks like is Gmail basically duplicates the unsubscribe link prominently at the top of the email.
I know a lot of times you really need to sift through the text within the email footer to find the unsubscribe link, so this is really helpful.
Update: I noticed that you are also able to unsubscribe from lists via Google’s “auto unsubscribe” feature. Basically instead of it taking you to the unsubscribe settings page, it will auto unsubscribe for you.
"We’ll send a request to the sender that your email address be removed from the list. It’s that simple!"
Which will pretty much request the company removes you from their list.
If this were me, I would personally manually unsubscribe from the list instead of possibly guessing to see if Gmail gets it right (no offense Gmail).
Let us know if you have any thoughts!