Preemptively Avoid Penalties: The 12 Steps of SEO Recovery
Avoiding an algorithmic penalty is much easier then coming back from one. Today’s post will guide you through the process of doing just that.
Penguin 2.0 WIll be between May 31st - June7th
May 10th the announcement was made “in the next few weeks”
According to Yahoo Answers (the ultimate authority) “a few weeks” = 21 - 28 days
SO
May 10th + 21-28days
=
May 31st - June7th
Tumblr Marketing & SEO
Just wanted to share a huge 2 part guide that we’ve written on Tumblr Marketing, SEO, and development anyone that is interested:
Part I - An Internet Marketers Guide to Tumblr & Tumblr SEO
Part II - Tumblr XML Sitemaps and Google Webmaster Tools Integration
8 #RCS Ideas You Can Do For Smaller/Local Clients
Here are 8 #RCS ideas that you can use for SEO clients with small budgets, or no budgets at all.
Owning Pinterest in 11 Hours
We got some really good feedback from this blogpost. Hope some of you can apresh.
Clients, SEO Agencies, and Ethics
Today we had a customer call us that wanted to join our roster. They fell off the SERPs and wanted to leave the agency they were contractually obligated to, and start with us. While we normally would have been happy to accept them with open arms, we were forced to decline. We knew this potential client had not had enough. They still wanted a way around. They were talking about 301ing this and buying new domains etc. They wanted a loophole. Our 2 hour education session with them still did not click with them, so we had no choice but to go in another direction.
In a world of Panda, Penguin, Scrapebox and “20 PR5 guest post links for $19.99,” its no wonder why so many people go to the dark side.
As an SEO agency - it’s really hard to set ourselves apart from the competition. The one thing we make clear to all of our clients is that we follow the guidelines of all of the search engines, and strive to build their website on a foundation of rock, not sand.
I’ve been SEOing for over 10 years, and our agency has been here for 3 years. We’ve seen dozens of sites fall off the SERPs and never come back. We’ve seen companies with 6 figure monthly revenues plunge to nothing for a few bad links.
If you want to make it in the SEO game, you need to play by the rules. If you are doing black hat and you don’t suffer today, your day will come. Treat every site like you have no choice but to keep it alive and healthy in the SERPs for 20 years. Follow the Google Webmaster Tools like it is your holy scripture. We have 1 piece of printed literature posted in our office, and that is GWT guidelines. We’ve made some mistakes in the past, but we always learn from them and strive to do better work at all costs.
