Google describes ranking algorithm as “democratic”

Was reading through the inner pages of Google.com recently, and came across some really interesting information on Google’s own about page: (#4)

Democracy on the web works.

Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. We assess the importance of every web page using more than 200 signals and a variety of techniques, including our patented PageRank™ algorithm, which analyzes which sites have been “voted” to be the best sources of information by other pages across the web.

As the web gets bigger, this approach actually improves, as each new site is another point of information and another vote to be counted. In the same vein, we are active in open source software development, where innovation takes place through the collective effort of many programmers.

Just kind of thought this was nifty, and worth pointing out :)

Although Google does claim to have over 200 different ranking factors, backlinks is the factor that they chose to prominently point out on their about us page.


Are we seeing a Twitter profile update? These “tweet to” and “message” buttons look new to me!

3:30pm - Our in-house content writer Kelsey said she noticed something earlier, but we just confirmed that this is a profile update. :)


Gmail makes it easier to unsubscribe from SPAM

We were pleasantly surprised a few days ago when we logged into Gmail and found a nice “unsubscribe” option at the top of the page.


Now this won’t work with all emails, from what I see it has to have an unsubscribe link somewhere within the email.

Hitting the unsubscribe button won’t automatically unsubscribe you from the list, but it will take you to the page that will either directly unsubscribe you or give you settings to unsubscribe.

In this case it was a LinkedIn email so it took me to the LinkedIn email settings.

Basically what it looks like is Gmail basically duplicates the unsubscribe link prominently at the top of the email.

I know a lot of times you really need to sift through the text within the email footer to find the unsubscribe link, so this is really helpful.

Update: I noticed that you are also able to unsubscribe from lists via Google’s “auto unsubscribe” feature. Basically instead of it taking you to the unsubscribe settings page, it will auto unsubscribe for you.

"We’ll send a request to the sender that your email address be removed from the list. It’s that simple!"

Which will pretty much request the company removes you from their list.

If this were me, I would personally manually unsubscribe from the list instead of possibly guessing to see if Gmail gets it right (no offense Gmail).

Let us know if you have any thoughts!


Starting Blackhat SEO Aversion Therapy

Do you have someone in your life that just can’t stop doing blackhat SEO?

Has someone within your organization been busted for doing blackhat SEO?

Does someone you love care more about blackhat SEO than real marketing?

If so, we can help.

Our team of qualified SEO aversion therapists are skilled in the art of “turning” blackhat SEO’s into productive members of society.

We Start with a Customized Assessment
Our team of trained and qualified counselors will assess the afflicted individual seeking treatment.

Our 57 point black hat SEO test will determine the severity of the issue, and aid us in the treatment planning process.

Once we’ve completed the assessment, we develop a customized treatment plan based on the assessment.

Treatment can take anywhere from a few weeks to several months, again depending on the severity of the issues.

Starting Blackhat SEO Aversion Therapy

An example course of action would involve the following:

  • patient will watch 48 hours or more of Moz whiteboard Friday videos
  • patients will read from our library over over 100 whitehat SEO blog posts
  • patients will write a “goodbye to blackhat SEO” letter and burn it on the beach
  • patient will hand write blog posts and learn how to EARN links

Continuing Care and Relapse Prevention Plan

Sometimes relapsing on blackhat SEO is part of the recovery process, but it isn’t a requirement. Slipping back into old patterns and behaviors can happen,

The patient will meet with a therapist once a week to discuss cravings of blackhat SEO or wanting to revert back to old behaviors.

Weekly community meetings will be held on-site in a group setting so that other recovering black hats can talk with people who are now in recovery and call themselves “white hat” SEOs.

There is a solution.


Just finished up another web design right at the end of our week :)

Elite Strategies is a web design and internet marketing agency located in Delray Beach, FL.


We are donating a fresh web design to our new friends “Treats for Troops” a really cool 501c3 here in South Florida that sends delicious care packages to US troops overseas.


Why doesn’t Facebook let Pages tag people in posts?

If you are the administrator of a Facebook Page and you try to tag a person, Facebook won’t allow this.

Doesn’t this seem kind of lame to you? I’ve always been frustrated with this, but recently noticed this when I went to try it again just to check.

Facebook is inhibiting the growth of so many businesses by not allowing them to tag people.

At the very least, Facebook should allow Pages to tag the people that like the page or at the very very least the admins of the page!

I know their is probably some privacy setting or security protocol preventing this, but it really makes life difficult as a Facebook Page admin.


fun with typography


Elite Strategies t-shirt design


WordPress Speed: size does not always matter

In the process of switching out a social plugin on our corporate website, I started getting worried that the new plugin had way too many files and was going to bloat out our site.

The old plugin had only 1 css and 1 javascript file.

The new plugin had tons of files and folders!

It turns out that it only added 1 extra file to our page load and is actually running a lot faster (and our social sharing buttons look a lot better)

So size and number of files do not always matter. Sometimes 1 file might be the culprit because it might be calling a domain that is bringing the entire site down. You just don’t know until you dig in and look!

If you are interested we’ve written up a great guide on WordPress speed optimization.


you can download an print this gnarly SEO image optimization poster from our site


Business card of SEO’s finest professional Antonino Bologna